1. Deepen technological innovation and break through the bottleneck of high-end applications
Silicon enterprises need to increase R&D investment and break through the technical barriers of high-performance products. For example, through industry-university-research cooperation, develop new catalysts to improve reaction efficiency and product yield and reduce production costs; focus on high-end fields such as new energy, electronic appliances, and develop special products such as photovoltaic sealing materials and new energy vehicle battery protection materials. Kanglibang Company has launched high-performance products such as silicone pressure-sensitive adhesives and silicone glues by co-building joint laboratories with 211 universities, which have been successfully applied to China's Shenzhou 10 spacecraft and China Southern Power Grid projects, verifying the role of technological breakthroughs in promoting market expansion.

2. Strengthen the coordination of the industrial chain and build a circular economy system
Enterprises should integrate upstream and downstream resources to achieve waste recycling. For example, Jiangxi Haiduo Company converts methyldichlorosilane by-products into alkyl-modified silicone oils, which are used in pesticides and daily chemicals, reducing production costs and environmental pollution. At the same time, by establishing strategic alliances with suppliers of raw materials such as metal silicon and methyl chloride, the supply chain is stable and risk resistance is enhanced.

3. Layout emerging markets and seize the incremental demand dividend
The demand for silicone materials in emerging fields has increased significantly, and companies need to layout in advance. In the photovoltaic industry, the annual growth rate of demand for silicone sealing materials and coating materials exceeds 15%; in the field of new energy vehicles, the annual growth rate of demand for battery sealing and motor protection materials exceeds 40%. Companies can meet customer needs through customized development, such as designing weather-resistant coatings for photovoltaic modules and developing lightweight and insulating materials for new energy vehicles.

4. Promote internationalization strategy and expand global market
Facing the pressure of domestic overcapacity, companies need to accelerate the pace of "going out". Expand emerging markets such as Southeast Asia and the Middle East through overseas factory construction, mergers and acquisitions and reorganizations. For example, Hesheng Silicon Industry promotes silicone sealing materials in the photovoltaic field, and Dongyue Silicon Materials cooperates with new energy vehicle manufacturers, which reflects the role of global layout in expanding market space.

5. Practice green development and meet environmental protection regulatory requirements
Companies need to optimize production processes, reduce VOC emissions, and develop degradable and low-toxic products. For example, promoting green processes such as sol-gel method and emulsion polymerization method to prepare silicone microspheres with light scattering properties, which can be applied to LED lighting, cosmetics and other fields, not only meet the requirements of environmental protection regulations, but also create new profit growth points.

6.Conclusion
Under the dual challenges of overcapacity and demand upgrading, silicone enterprises need to be driven by technological innovation, supported by industrial chain collaboration, and guided by green development to build an integrated development model of "R&D-production-application" in order to achieve sustainable development in the fierce market competition.