1. Market demand continues to grow
The global personal care silicone market is expected to continue to grow from 2024 to 2030, with a stable compound annual growth rate. As the world's largest consumer region, the Asia-Pacific market has accounted for more than 50% of the global silicone consumer market, and the growth rate of demand in the Chinese market is particularly significant. With the increase in consumer demand for high-end cosmetics and skin care products, the application of silicone in skin care, hair care, makeup and other fields will be further expanded. For example, conditioners containing silicone ingredients can increase the smoothness of hair by 20%, and the use of silicone elastomer gel in makeup can increase the durability of the product by more than 30%.

2. Technological innovation drives product upgrades
Technological breakthroughs in the silicone industry are accelerating its deepening application in the personal care field. PURESIL CAPRYLYL TSO octyl silicone oil launched by Elkem Silicones has significantly improved powder dispersibility and skin feel by improving the compatibility of silicone oil and grease, and has been used in facial creams and makeup products. In addition, MIRASIL D-DML PLUS silicone mixture has shown broad application prospects in hair care, makeup, skin care and sun protection due to its quick-drying, refreshing and non-sticky properties. These innovative products not only enhance the user experience, but also help brand owners reduce production costs and improve product competitiveness.

3. Sustainable development has become an industry trend
The strengthening of environmental regulations and consumer demand for green products are driving the silicone industry to transform towards sustainable development. Companies develop environmentally friendly silicone products by using natural plants as raw materials, optimizing production processes and reducing carbon footprints. For example, the green anticorrosive system silicone raw materials launched by Elkem Silicones not only meet regulatory requirements, but also meet the market demand for sustainable products. In the future, as the global climate change problem intensifies, silicone materials with environmentally friendly characteristics will usher in more application opportunities in the personal care field, driving the industry to develop in a more environmentally friendly and efficient direction.

4. Emerging application fields continue to expand
In addition to traditional skin care, hair care, and makeup fields, emerging applications of silicone in the personal care field are constantly emerging. For example, in sunscreen products, silicone can increase the SPF value by 20%-30% by improving the stability of the formula; in oral care products, silicone elastomer gel can be used to improve the texture and taste of toothpaste. In addition, as consumers pay more attention to scalp health and hair care, the application of silicone in anti-hair loss, color protection, anti-static and other aspects will also be further expanded, bringing new growth points to the industry.